Planet Hype
The 'Planet Hype' exhibition presents a current phenomenon in our lives: the hype. In a world that is increasingly about media, sharing images, spreading news and browsing endlessly from news to news, hype sometimes suddenly appears. Hypes are able to control the world all of a sudden. We watch from our smartphones, we make videos and share via our Youtube account and suddenly we all share the same thing on social media. Sometimes hypes are clever marketing stunts by advertisers; sometimes they are accidental phenomena that take over Facebook and Twitter, often also a happy folk sport that distracts people from the hustle and bustle of the day. What exactly is hype? And how important are hypes for our lives, public opinion, new engagement, or just our online entertainment? In Planet Hype, 100 hypes from our media are reviewed. In addition, new and existing work from contemporary art responds to (our behavior on) hypes, with contributions from Aziz Bekkaoui, Constant Dullaart, Frank Schallmaier, Niels Schrader, Bahram Sadeghi, Benedikt Wöppel, Teyosh, Ruiter Janssen and Stefan Schäfer, Emily West & Selby Gildemacher, among others.
MOTI, Museum of the Image (now Stedelijk Museum Breda) is located in the Old Men's House, which served as a care home for a long time. MOTI was a visual culture museum. The varied collection includes film, photography, design, fashion, visual arts, gaming, science and architecture. Using this collection, the story of visual culture is told and the museum shows the dynamic world of images. As of January 1st 2017, MOTI merged with Breda's Museum into Stedelijk Museum Breda.
Van den Bout worked full-time at MOTI (now Stedelijke Museum Breda). Her work covered three days a week on the exhibition department and two days a week on the education department. This created a lively work environment varying from exhibition programming to running events and from creating an audio guide to facilitating guided tours.